Netflix's new feature will automatically play something to watch based on your interests - CNBC

In this article

Netflix

Netflix announced its new "play something" feature Wednesday, which allows users to shuffle through suggested movies and TV shows.

Subscribers who click the button are shown a film or show that was picked based on the Netflix algorithm. If it doesn't look interesting, users can click "play something else" and get a new recommended show, film, unfinished show or movie on their watch list.

It will help Netflix mimic a more traditional cable experience where users turn on the TV and something is already playing. The feature could also help get viewers hooked on the company's exclusive content, which would help it retain subscribers.

The button will appear under the users' profile name on the log-in screen, in the navigation menu to the left, and on the Netflix homepage. Netflix is rolling out the feature for TVs first and will start testing for mobile devices soon.

Netflix has been testing the shuffle feature for several months on TVs, so some users have already become familiar with the button. The company said in its fourth-quarter 2020 earnings release that customer response to "play something" has been positive.

The company had 208 million paid subscribers at the end of the first quarter of 2021.

Subscribe to CNBC on YouTube.

Let's block ads! (Why?)

Article From & Read More ( Netflix's new feature will automatically play something to watch based on your interests - CNBC )
https://ift.tt/3gKHB9B
Entertainment

Comments

Post a Comment

Popular posts from this blog

Elizabeth Hurley says it was a ‘nightmare’ working with Matthew Perry amid actor's addiction - Fox News

Image
Elizabeth Hurley said it was a "nightmare" working with Matthew Perry on their 2002 film "Serving Sara," which was shot at the height of his drug addiction.  The production had to be abruptly shut down because the "Friends" star needed to enter rehab for two months.  Still, the "Royals" actress doesn’t hold it against Perry, who detailed his addiction struggles in his new memoir, "Friends, Lovers and the Big Terrible Thing."  Hurley recently told Yahoo! Entertainment it was a "little tough" during the film’s hiatus. But when he returned to filming after two months in rehab he was "fabulous." MATTHEW PERRY REVEALS THE SURPRISING REASON HE DUMPED JULIA ROBERTS   Elizabeth Hurley and Matthew Perry starred in 2002's "Serving Sara" together.  (Noam Galai/Frederick M. Brown) Hurley, who said Perry had to "revoice" everything he shot before rehab , added, "obviously he was having a...
Read more

Daisy Edgar-Jones in ‘Where the Crawdads Sing’: Film Review - Hollywood Reporter

Image
Where the Crawdads Sing is the kind of tedious moral fantasy that fuels America’s misguided idealism. It’s an attempt at a complex tale about rejection, difference and survival. But the film, like the novel it’s based on, skirts the issues — of race, gender and class — that would texture its narrative and strengthen its broad thesis, resulting in a story that says more about how whiteness operates in a society allergic to interdependence than it does about how communities fail young people. Directed by Olivia Newman ( First Match ), the film adaptation of Delia Owens’ popular and controversial novel of the same name tells the remarkable tale of a shy, reclusive girl raised in the marshes of North Carolina who finds herself embroiled in a grisly police investigation. Her name is Kya ( Daisy Edgar-Jones of Normal People , Fresh and Under the Banner of Heaven ), but to those in the neighboring town, whose residents abhor her, she is known simply as “Marsh Girl.” The account of her...
Read more